Continental is closely involved with the communities it serves. In addition to participation by Continental employees in diverse civic activities, the airline takes a direct role in sponsoring specific community organizations in the arts, culture, sports, education, health and medicine.
National
- Official Airline of the March of Dimes 2010 Ambassador Program and National Sponsor of the March of Dimes March for Babies.
Cleveland
- Official Airline of the Rock and Roll Hall of Fame and Great Lakes Science Center
- Official Airline of the Cleveland Professional Basketball Team, Cleveland Indians, Cleveland Browns and Cleveland Sports Commission
- Official Airline of the Cleveland Opera, Cleveland Orchestra, Playhouse Square, Tri-C Jazz Fest, Cleveland Museum of Art, Cleveland Film Commission and Great Lakes Theater Festival
Houston
- Official Airline of the Alley Theatre, Asia Society of Texas, Contemporary Arts Museum, Childrens Museum of Houston, The Cynthia Woods Mitchell Pavilion, Da Camera of Houston, Hobby Center for the Performing Arts, Holocaust Museum, Houston Ballet, Houston Center for Contemporary Craft, Houston Downtown Alliance, Houston Symphony, Houston Grand Opera, Houston Zoo, Jewish Community Center of Houston, The Museum of Fine Arts-Houston, Society for the Performing Arts, Stages Theatre and Theatre Under the Stars.
- Official Airline of the Houston Astros and Houston Texans
- Sponsor of the Houston Livestock Show and Rodeo
New York/Newark
- Official Airline of the U.S. Open a USTA event, New York City Road Runners Club - ING New York City Marathon, and the New Jersey Special Olympics.
- Official Airline of Carnegie Hall and Lincoln Center
- Official Airline of LiveBroadway/League of American Theatres and Producers and the Annual Tony Awards