Trends in the Automotive Industry
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Trends in the Automotive Industry

The automotive industry is adapting to an ever-changing landscape. As a technology leader, Continental keeps its finger on the pulse of emerging and prominent automotive trends. Here are some strategic topics we are focused on.

Smart Cities  

According to the United Nations, urban areas are expected to house a staggering 68 percent of the world’s population by 2050. As of 2018, 82 percent of North America’s population had already taken up residence in urban areas. The gradual but steady shift from people residing in rural environments to more densely populated urban areas also demands a shift in the way people get around. Smart cities and connected vehicles will work together to simplify mobility, beginning with the seamless interaction of personal and shared vehicles. 

Automated driving 

Continental was the first automotive supplier to receive an autonomous vehicle testing license in Nevada in 2012 and we are continuing to develop the technologies that lead to full autonomy. However, we believe in a building blocks approach to automated driving, starting with advanced driver assistance systems (ADAS) that eventually lead to fully automated vehicles integrated into smart highways and cities. Find out more about automated driving

Safety 

According to the National Safety Council, in 2018 there were an estimated 40,000 fatalities caused by vehicle crashes on U.S. roadways. Technologies are available today that can reduce crashes caused by human error, which, according to the National Highway Traffic Safety Association, account for 94% percent of U.S. car crashes. Continental offers an integrated safety approach, combining active, passive and automated safety technologies for a safer driving experience. 

Connectivity 

For years we have enhanced comfort and convenience in cars with the latest vehicle technology, and we continue to engineer new solutions that make the driving experience even better. Increased connectivity and digitalization seamlessly network vehicles in multiple ways: to the driver, other vehicles, mobile devices and the infrastructure, all while enhancing safety, convenience and comfort. 

Electric mobility 

Efficient, environmentally friendly cars consume less energy and produce considerably fewer CO2 emissions. Continental technology supports a range of electric mobility options – from fully electric driving to hybrid solutions such as our 48-volt system. Check out our electric mobility efforts that contribute to sustainable, customized mobility for everyone.