Dr. Elmar Degenhart

Our Brand

In a dynamic world that is changing in complex ways, there are  always new challenges to face. How do we provide people with safe, clean, and efficient mobility? How can we avoid accidents and lower emissions? How do we address the increasing digitalization and connectivity of our world? How do we make mobility accessible to everyone? And how do we inspire our employees and potential employees?

The foundation for overcoming these challenges is a strong brand. After all, our brand is much more than just a logo – “Branding follows strategy.” Our brand is our way of showing what is behind our products and solutions: our culture, the way we do things, and what we stand for. The Continental brand is oriented towards the future – with over 140 years of history, structure, character, and personality, not to mention an unmistakable design.

I invite you to get to know the Continental brand. What it represents and what it stands for. And how we deliver on our brand promise: The Future in Motion.


Dr. Elmar Degenhart
Chairman of the Executive Board