How do we think and act at Continental? What do we do and what do we want to achieve? Our value creation tree provides answers to these questions. It portrays the course that our creation of value takes.
Our value creation tree is an invaluable signpost in times of constant change: a growing tree that symbolizes the course that sustainable value creation takes at Continental. It epitomizes at a single glance how we think and act at Continental, what we do and what we want to achieve. It depicts, from the roots to the crown, how values create value!