Data Monetization Platform

Data Monetization Platform

Scope

The demo shows a blockchain-based platform enabling OEMs and other parties to exchange and monetize mobility-related data. This enables the creation of new revenue streams by selling data via the marketplace. At the same time, the platform accelerates to break down data silos to improve services by combining data coming from various sources. The monetization of data is enabled by secure, transparent and efficient micropayments enabled by the blockchain technology

Technology

  • Blockchain-based platform to enable a distributed marketplace
  • Data monetization: Transactions are registered on the blockchain to allow secure, traceable and efficient 
    payments of data without middle man
  • Data sharing: Data is streamed directly and end-to-end encrypted between data providers and consumers
  • Offers an end-to-end solution including vehicle and backend service-oriented architecture
  • Our partner: Hewlett Packard Enterprise, Crossbar.io

Media Experience 

Three components are used to show the full user
experience:

  • The car drivers give their consent via a mobile application and thereby allow the OEM to access 
    their vehicle data
  • Demonstration shows how data sharing between two OEMs improves the quality and coverage of an in-car service related to road weather directly on the infotainment system
  • Dashboard shows how OEMs can subscribe to data from other OEMs on the marketplace and manage their transactions and data flows

Benefits 

  • Control over data stays with each driver
  • Respects end-user data governance and data protection laws by opt-in and opt-out system
  • Improves the quality, penetration and global reach of in-car services to increase safety and comfort for other drivers on the road