Price pressure, increasingly stringent demands on environmental protection and food quality are societal challenges faced by the global agricultural industry. Therefore, Continental is furthering its agricultural operations, providing new solutions and impetus, especially with reference to the issues of relevance to the sector and its future, namely digitalization, connectivity and sustainability.
Smart farming, i.e. the digitalization of agriculture, is becoming increasingly important in feeding the world. Hans-Jürgen Duensing, the Continental Executive Board member who is also responsible for Continental’s off-highway activities, emphasized:
Smart farming is the feedstock for the field of the future. Our customers can already harvest the fruits of our developments and cultivate their fields more efficiently and conveniently and with greater environmental awareness. In our developments, we have prepared the ground for this in the past few years.