Guadalajara/Hanover, April 2015. Continental's Mexican location (Tijera y Periferico) participates in various environmental programs, which are part of its environmental culture. Programs include reforestation, lessening negative environmental impacts, reducing greenhouse gases, and employee participation in environmental work. For this commitment, the Continental site received an award from Fiat Chrysler Automobiles as supplier of the year in the Sustainability category. This was the fifth time that the US carmaker has presented awards in various categories to its suppliers.