Shanghai/Hanover. On October 25, Continental launched the Fourth Youth Safe-Driving Program in Shanghai. Attending the ceremony were representatives from the Shanghai Municipal Committee of Spiritual Civilization Construction Office, Communist Youth League Shanghai Municipal Committee, Traffic Police Corps of Shanghai Public Security Bureau, as well as university volunteers, Safe Kids (China), and around 1,000 Continental employees and families.
Dr. Ralf Cramer, Member of the Executive Board of Continental AG, President & CEO of Continental China, commented: "Continental has always advocated the 'Safety for Everyone' concept. While we focus on the innovation of safety products and technologies, we continue to emphasize safe driving in our public-interest communications in a bid to popularize the idea of ‘safe driving’ and deliver safer driving experiences to consumers. With the Youth Safe-Driving Training Program, we hope to strengthen our long-term cooperation with Safe Kids (China) and contribute to road safety in China to realize 'Vision Zero' – a future without road accidents."
The concept of “Safe Driving” was transformed into interactive activities during the program to more effectively communicate the principles of road safety to participants. The traffic police is invited to share traffic safety knowledge with the young people present, stressing the idea of road safety, as well as promoting the principles and self-discipline of safe driving. Volunteers from universities in Shanghai acted as ambassadors for interactive onsite activities, encouraging more people to realize the importance of safe driving and grasp the value of correct driving habits.