Hanover, April 2, 2019. Plastic is practical, but it is also made from crude oil and is not biodegradable, so it is important to recycle plastic and avoid waste. To achieve this goal, last year Continental launched the “Plastic free cafeteria” and “Optimizing waste management in production.”
Both initiatives for reducing plastic waste are part of the Continental strategy for sustainable corporate management. Projects have now been rolled out in the organization after several test phases. One approach, for instance, is avoiding as much disposable packaging as possible in purchasing right at the start of the production chain. Plastics and other disposable materials can be completely replaced by “returnable packaging systems.” This refers to packaging that goes back and forth between the supplier and the manufacturer and therefore never ends up as waste. Instead, the packaging resources are used efficiently. An initial pilot project in Mexico has already proven the huge potential of this approach. In other regions as well, managers are increasingly turning to multi-use recycling systems. The percentage of reusable packaging is to be increased to 20 percent by 2020 in the Chinese project region Wuhu, for instance.