Sustainability is anchored in the foundation of our values. They form the basis of our work, they guide our company and they will take us into the future. Continental is convinced that sustainable and responsible business increases our ability to innovate and meet the future – adding value to the company. It allows us to identify risks and opportunities early and opens up the change processes we need. This is why sustainability is firmly integrated in our corporate strategy and is a key driver of innovation.
In a systematic process that included market analyses, customer discussions and a stakeholder survey, a new framework was defined in 2020. At the heart of this is Continental’s sustainability ambition, which is regularly reviewed by corporate management. It defines our four focus areas and the goals that we have set ourselves. It also describes our eight essentials for sustainability.