Go directly to
      March 19, 2020

      Continental Brings 3D Display on the Road

      • Production launch of 3D display without need for special glasses for HMC Genesis GV80
      • 3D technology relies on Continental interior camera to detect driver’s line of sight
      • High-Performance Computer: Cross Domain Hub removes boundaries among different screens in the vehicle
      • Next generation of 3D displays already in development

      AUBURN HILLS, Mich., March 19, 2020. Technology company Continental is launching its volume-production display featuring autostereoscopic 3D technology on the market in the HMC Genesis GV80 high-line variant. On the screen, the technology displays three-dimensional scales, pointers and objects, for example displaying a stop sign warning in the driver’s line of sight. No special glasses are required to see the three-dimensional warning signal. Instead, Continental uses parallax barriers – slanted slats that divide the image for the viewer. This gives the effect of looking at real objects: two different, slightly offset views reach the right and left eye, resulting in the three-dimensional image.

      Continental’s interior camera, which detects the driver’s line of sight and adjusts the 3D views to the precise head position, plays an essential role. To prevent drivers from focusing their attention on the 3D screen for too long, the camera employs attention detection to identify potential moments of driver distraction or fatigue. With the 3D visualization of the instrument cluster, Continental is focused on ensuring the driver is not overloaded with information provided by advanced driver assistance systems, conventional displays, communication services and infotainment applications.

      “With our volume-production display featuring autostereoscopic 3D technology, we are raising human-machine interaction to a whole new level and laying the foundation for intuitive communication in the connected cockpit of tomorrow,” said Jens Brandt, head of Human Machine Interface for Continental North America. “To ensure that this gain in safety and comfort does not come at the expense of a lean electronics architecture, we integrated various displays in the center console or dashboard into our Cross Domain Hub.”


      Cross Domain Hub Removes Boundaries Between Individual Screens and Control Units

      In the future, to reduce complexity and save weight and space, only a small number of control units will be required for all in-vehicle input and output devices. The Cross Domain Hub is a high-performance computer and the basis for Continental’s 3D display being used in the HMC Genesis. It marks a milestone in the transformation of modern E/E architecture. The intention is to move away from numerous individual control units to a few high-performance computers. In the next generation of Continental’s cross-domain solution, all displays are integrated into a single unit. Drivers will be able to distribute content across multiple displays, for example by means of gesture control, dragging navigation maps from the front passenger’s display onto their own screen and arranging exactly where they want to place them. In automated driving mode, the displays merge across the entire width of the cockpit and offer all the services and apps that are otherwise only available on the front passenger’s side.

      Lightfield Display: In-car 3D Movies for Everyone

      To ensure that the front passenger and occupants in the rear seats can also enjoy the three-dimensional experience, Continental is developing a new 3D display based on the natural 3D Lightfield Technology from Silicon Valley-based Leia Inc. With this technology, there is neither the need for cameras detecting head movement nor 3D glasses. As a result, the Natural 3D Display not only saves weight, space and costs, but also opens up an entire world of digital services to all passengers in a connected car – from video conferences and online shopping, to augmented reality games and 3D movies. Instead of the parallax barriers described above, this system relies on Diffractive Lightfield Backlighting (DLB™) technology from Leia. An optical waveguide with diffraction grating and nanostructures beneath the display panel creating a natural 3D effect by bending the light. Continental is adapting this technology for use in vehicles. The system is planned for production by 2022.

      About Continental

      Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated preliminary sales of €44.5 billion and currently employs more than 240,000 people in 59 countries and markets.

      Cookie Policy

      We use cookies to provide you with the best experience on our website. Click on "Accept all" to allow all cookies or "Change cookie settings" to decide individually.

      A cookie is a small data file that is stored on your device. We use cookies to provide basic and convenience functionalities, measure website performance and analyze user behavior on the website. 

      Required cookies are always activated because they are indispensable for the operation of the website and to store your cookie consent. Functional and performance cookies are optional. All optional cookies are deactivated by default.

      You can change your cookie settings at any time by visiting our Cookie Policy or by clearing the cache in your browser. 

      Show more Show less
      Required cookies Required

      These cookies are required to provide you with key functions.

      Functional cookies

      These cookies are used to provide certain functionalities to you.

      Performance cookies

      These cookies are used to measure website performance and user behavior. All collected data are analyzed anonymously.