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      Supplier Diversity at Continental

      At Continental, we recognize that connecting qualified diverse businesses with sourcing opportunities provides both economic development and growth in our communities, as well as enables our customers to achieve their Supplier Diversity goals.

      Since 1999, Continental has been committed to creating a diverse and dynamic supply chain. Our goal is to include diverse suppliers in our sourcing efforts where there is alignment with our business needs and the needs of our customers.

      Supplier Diversity Requirements

      Qualification

      For the purpose of this program, a supplier is considered diverse if they are a U.S. privately held company that is 51% owned and operated by an individual who falls into one or more of the following categories:

      • Woman
      • Hispanic American
      • African American
      • Asian American
      • Native American / Alaskan Native
      • Veteran
      • Hubzone
      • Small Disadvantaged Business

      To ensure accuracy of certification status, Continental recognizes diverse suppliers with certifications through national and regional 3rd party advocacy organizations. The accepted certifying bodies are located in the Certifying Diversity Councils section on the next page.

      Certifying Diversity Councils

      To ensure accuracy of certification status, Continental recognizes diverse suppliers with certifications through national and regional 3rd party advocacy organizations. The accepted certifying bodies (and their regional councils) are listed below. Please visit each site to view specific requirements for certification.

      National Minority Supplier Development Council (NMSDC) 

      Women's Business Enterprise National Council (WBENC)

      Canadian Aboriginal and Minority Supplier Council (CAMSC)

      WEConnect International 

      Registration with Continental

      CERTIFIED COMPANIES: If your company meets the criteria for being a certified diverse company and you would like to be considered for upcoming opportunities within Continental North America, please visit the below site to register your company:

      *We are currently moving to a new registration portal. Please revisit this website in April 2024 to register. Thank you*

      NON CERTIFIED COMPANIES: If your company is not certified but meets the criteria for diverse certification, please visit the council sites page to find out more information on obtaining certification. Once you are certified or are in the process of obtaining certification visit the above link to register your company.

      Frequently Asked Questions (FAQs)

      What type of suppliers is Continental looking for?

      Continental is looking for a variety of production and non-production suppliers for our automotive and rubber divisions. Please be sure to identify your correct commodity when you fill out company information on the supplier diversity registration siteThis ensures that we know exactly what products or services you can provide when there is an opportunity

      What information should I upload into the Supplier Diversity registration portal?

      Be sure to upload all relevant Supplier Diversity and quality certifications as well as a capability statement and/or a presentation into the Supplier Diversity registration portal

      When can I expect to be contacted after submitting my information into the Supplier Diversity registration portal?

      Once the Supplier Diversity and purchasing team reviews your capabilities and determines a fit we will contact you. We may also contact you for additional information.

      Who should I contact with additional Supplier Diversity questions?

      Please contact supplier.diversity@continental.com for any additional questions related to the Continental Supplier Diversity program.

      Continental’s Supplier Diversity program supports the introduction and inclusion of diverse suppliers into our supply base. To help achieve our goals, we participate in outreach activities to meet new suppliers, implement and define processes to introduce suppliers and provide the necessary tools to support this activity. After 24 years, I look forward every day to the opportunities and challenges of the position.
      Michael Harris
      Supplier Diversity Manager, Continental North America