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      Continental Appoints New Head of Region United States and Canada for its Commercial Specialty Tires Business

      • Rob Schroeder takes over as Head of Region United States and Canada
      • New appointment begins April 1, 2024 
      • Oversee business fields of Material Handling, Port, Earthmoving and Agriculture tires
      • North America is a strategic growth market for the commercial business

      Fort Mill, S.C., March 28, 2024 — Continental has announced Rob Schroeder, Sr. Manager of Operations, Marketing, and Analytics will take over the responsibility of Head of Region for United States and Canada. In this role, he will oversee all of Material Handling, Port, Earthmoving, and Agriculture tire business in United States and Canada. The appointment is effective April 1, 2024. 

      With a Continental background beginning in 2013, Schroeder has been a part of Truck Tire and Commercial Specialty Tires business over the years. As Head of Region United States and Canada for Commercial Specialty Tires, Rob is succeeding Andrew Davis and will report directly to Constantin Batsch who heads Global Sales and Operations for Specialty Tires globally. 

      “Rob has been an integral part of Continental for more than ten years, consistently demonstrating exceptional leadership, strategic thinking, and a deep understanding of our company’s values and objectives. He exemplifies the qualities, strategic thinking, and vision necessary to lead our sales efforts within the region,” said Constantin Batsch, Head of Global Sales and Operations Specialty Tires.


      Mary Ann Kotlarich

      Head of Brand Communication and Public Relations

      Replacement Tires The Americas