In the short term, passenger displays will become mainstream for seamless mobility. For a holistic user experience the passenger display should be able to show content visible to all passengers in the car. In addition, the co-driver needs the possibility for interaction with the passenger display. Watching movies is one essential entertainment aspect for in-car infotainment.
However, the driver must not get distracted by movies or other media that is used by the co-driver. Therefore, the passenger display must be able to be switched into a state, where the driver cannot see screen content of the person sitting next to them.
With this technology, passengers can engage with multimedia content such as videos or the infotainment system outside the driver's view. In private mode, a strongly directed backlight makes content fully visible only from the passengers viewing angle. If necessary and if the traffic situation permits, the display can be switched to a public mode allowing the driver and the passenger experience the content.
The privacy backlight is achieved by a special display system design ensuring automotive premium visual performance.