At Continental, we have been pursuing the long-term strategy of Vision Zero for years, innovating solutions that contribute to greater road safety. With yet another year of approximately 40,000 traffic fatalities on U.S. roadways, now more than ever it is imperative that we play our part in helping to drive that number toward zero.
Advanced driver assistance systems can help to prevent or mitigate an emergency by alerting the driver to a hazard and intervening if needed. When partnered with active safety systems, passive systems – such as airbags, seat belts, and pedestrian protection – provide a second line of defense to keep the driver safer in the event of a crash.
Consumer Trust in Automated Driving
According to Continental’s 2018 Mobility Study, 77 percent of U.S. drivers are somewhat scared of automated driving, while 51 percent trust it could prevent serious crashes. When it comes to automated driving, Continental believes in a building blocks approach. The steady integration of automated safety technologies will allow drivers to gradually adjust to automation as it progresses.
Increasing public awareness of automated safety technologies is a first step towards trust. To that end, Continental has developed the #SafelyThere campaign to educate and engage the drivers about the impact of the automated safety features.