- Delighted spectators and high global engagement rate
- Six teams on advanced technology from Continental
- PremiumContact 6 for safety and precise handling for support vehicles
A common focus on both car tires and bicycle tires – at this year's Tour of France, the Continental brand, in its dual function as a supplier and one of the five main sponsors, attracted the highest media attention worldwide. 1,800 accredited journalists, 100 TV stations, 7,000 broadcast hours – roughly 1.4 billion people followed the Tour de France 2020 on TV and, despite corona, up to twelve million viewers were watching live along the route – almost every single one of them wearing a mask. Between 29 August and 20 September, 176 professional cyclists battled for points, time credits and stage wins.
With Sunweb, Groupama-FDJ, Bahrain McLaren, Arkéa-Samsic as well as the INEOS team and with Movistar as the team that delivered the best team performance last year, six of the teams in the world's toughest bike race again benefited from the quality and reliability of the handmade tires from Korbach in Hesse. A total of three of the ten best-placed riders took part in the race on Continental tires. In the end, after 3,470 kilometres through all five mountain ranges in the country, the Slovenian Tadej Pogacar, from the team UAE Team Emirates, was victorious ahead of its compatriot Primož Roglič (Team Jumbo-Visma) and Richie Porte from Australia (Team Trek-Segafredo). As in the previous year, the team ranking was won by the Movistar team equipped by Continental. In total, four of the 21 stages were won on Continental tires.
However, the corporation not only supplies bicycle tires to France, it is also the official tire sponsor of the Tour de France. As the "Tour of Suffering" regularly pushes not only the athletes and their equipment to the limits of their endurance, but also the many assistants, from timekeepers to neutral material suppliers and medical professionals, Continental fits the official service cars on the Tour as well as the support vehicles in individual teams (including FDJ) with PremiumContact 6. This high-tech product for mid-range and premium-class vehicles with speed ratings of up to 300 km/h combines the characteristics of a comfortable saloon tire and a tire for sports models of passenger cars. It combines comfort, precise steering response, maximum safety and positive environmental qualities. This means that the PremiumContact 6 is equally ideal for the requirements of accompanying vehicles winding downhill at breakneck speed on rain-soaked roads as it is on extended flat stages or in sweltering heat on the way up to mountain summits above the vegetation line. All the car tires used are produced locally at the French plant in Sarreguemines.