Welcome to Continental
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. Learn more
Farms Are Becoming Smart: with Bits and Bytes as Today’s Seeds
According to estimates by the United Nations, there will be around 8.5 billion people living on the Earth by the year 2030 – around half a billion more than in 2023. But food is already scarce in many places today. And there are further challenges to consider in addition to this.
In many industrialized countries such, stricter sustainability regulations have meant that the area of land used for agriculture has been shrinking for years, and fewer pesticides and fertilizers can be used. Lower margins for agricultural products, the shortage of skilled workers and the resulting surge in cost pressure present further challenges. In addition, climate change is causing more severe extreme weather events such as droughts and heavy rainfall, which make cultivation more difficult. Many soils are compacted, over-fertilized and leached. The answer to the agricultural challenges lies in one word: digitalization. Continental is one of the driving forces behind the progress taking place on farms.
Click here for the story "Smart Farming"
About Continental
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.
We offer safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation.
Sustainable management and social responsibility are among our fundamental values. They form the basis of our work, they guide our corporate strategy and they will take us into the future.
In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.
Our Vision/Mission define why we do what we do. To achieve this, we pursue a clear strategy. In implementing this, we make decisions and act according to principles that are critical for success. Our four values Freedom To Act, Passion To Win, For One Another and Trust guide us. They show how we work, lead and make decisions together. They remind us of what makes us strong and of what matters.
In 1871, Continental was founded in Hanover, Germany, as Continental-Caoutchouc- und Gutta-Percha Compagnie. On October 8, 2021, Continental celebrated its 150th anniversary.