• Stories
A man in a suit is looking through a window

Sales

Bringing Breakthrough Innovations to Where They Add Value

As a globally active company, Continental offers its customers innovative products and solutions for the mobility of the future. Sales plays a key role here: only with a sophisticated sales strategy and a perfect sales organization can we ensure that our customers receive optimum support at all times.

Recognizing and exceeding Customer Needs

As part of Sales at Continental, you will work in teams dedicated to meeting customer requirements in the best possible way every day. It’s about more than just selling products: we advise our customers comprehensively and develop individual solutions that are precisely tailored to their needs.

Contesting and improving Market Positions

In Sales Management at Continental, you have the opportunity to further develop distribution management, optimize the sales process, and shape sales planning. You will also be responsible for sales development and sales management. In our sales organization, we are always on the lookout for motivated employees who can contribute their experience and expertise to further expand our position in the market.

A typical work day

The following daily schedule is just an example to illustrate what a typical day might look like. Naturally, the actual schedule may vary depending on individual preferences and circumstances.

08:00 AM – Starting the Day

I begin my day by checking emails and addressing any urgent client inquiries or updates. I review the sales volumes from the previous day, looking for trends or issues that require attention. If I notice any potential challenges, I draft a quick action plan for how to tackle them and prepare to discuss it with the team later in the day.

09:00 AM – Customer Relationship Management

My first interactions are often with existing clients. I prioritize maintaining strong B2B relationships, which means having open communication about their current needs, upcoming opportunities, or product-related feedback. If there are any ongoing marketing campaigns, I’ll make sure the customer is taking full advantage of them to drive their own business goals.

10:30 AM – Internal Collaboration

I then shift focus to internal discussions with the marketing, logistics, and finance teams. We coordinate the introduction of new products or services and ensure that any relevant campaigns align with the client's goals. If there's a specific issue with stock or availability, I work closely with logistics to ensure smooth operations for the customer.

12:00 PM – Lunch Break

A quick 30-minute lunch break helps me recharge before diving into the more strategic part of the day.

12:30 PM – Sales Forecasting and Presentations

In the afternoon, I usually meet with potential or existing clients for product or service presentations. These are tailored to highlight solutions that fit their specific business needs. After that, I spend some time on sales forecasting—analyzing trends, preparing for upcoming opportunities, and adjusting my pipeline based on real-time feedback from the market and clients.

02:00 PM – Market Research & Strategy Adjustment

This part of the day is dedicated to market research. I keep up with competitor activity, gather insights from industry trends, and use this information to fine-tune my approach. This often feeds into the overall strategy and helps keep my sales projections realistic. I update my team on any critical findings that might affect our positioning.

03:30 PM – End-of-Day Wrap-Up

I spend the final part of my day preparing follow-up emails for clients and internal teams, documenting action points, and updating the CRM system with new information. If necessary, I flag anything for tomorrow’s agenda and ensure my tasks are in line for a fresh start.