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      Augmented reality

      Benjamin Mathe develops holistic approaches for human-machine interfaces

      From an early age, Benjamin Mathe, 30, has had a keen interest in industrial design. “I’ve always liked to draw, design, construct,” says Benjamin, who has worked in Babenhausen, Germany as a user interface designer for three-and-a-half years now. 

      He first came to Continental as a student employee. Initially he studied material and product development, before completing a Master’s degree in Interface Design at an art college in Kiel. Now Benjamin works on the human-machine interface as part of an interdisciplinary team made up of ergonomists, business psychologists, designers, and software developers. He dives deep into virtual worlds, developing pioneering approaches to holistic human-machine interfaces. “Because we work in pre-development and are exploring the future, we have a lot of freedom,” says Benjamin – an aspect of his job which he particularly enjoys, emphasizing that it also includes the freedom to fail. “That’s really important,” he says. “Because you learn from your mistakes.” 

      ​​​​​​​At present he is working on the user interface design for an automated driving project. As a designer, Benjamin is interested in ergonomics, new methods of interaction, font sizes, lighting conditions, colors, and contrasts. “There are design rules to respect,” he says. But there is still a lot that has to be tried out, in simulators and demo vehicles. Personally he doesn’t find the idea of a virtual job unusual, because as he says: “I grew up in the era of digitalization,” Nevertheless, away from work he’s quite capable of relaxing in the real world by jogging and playing the drums.

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