Go directly to
      Press Release
      June 22, 2021

      Tour de France: Continental Agricultural Tires part of the race for the first time

      • “La Passion de la Terre” : Continental caravan, banners and tractors along the route and LEDs on the home stretch promote agricultural tires during the Tour de France
      • Tires with high durability and mileage support farmers in their work

      Hanover, 22 June 2021.  In summer, the roads of France once again belong to the professional cyclists. In 21 stages, the Tour de France rolls through various departments, including the agricultural regions of Brittany, Bourgogne and Auvergne. As one of the five main partners of the traditional Tour of France, Continental has been present for years with increased visibility. In recent years, the Tour has been accompanied by the large presence of Continental passenger car and two wheel tires. This year, Continental agricultural tires will also be on display for the first time.

       “As the main sponsor, the Tour de France is naturally a highlight for us at Continental every year. Some stages of the Tour are characterized by views of almost endless agricultural land. Thats where our high-performance agricultural tires come into action,” explains Benjamin Hübner, Product Line Manager Agricultural Tires at Continental. “Our tires stand for durability, safety and comfort - in the field and on the road, on cars, bicycles or commercial vehicles. The partnership with the Tour de France uniquely reflects this.”

      La Passion de la Terre - Agricultural tires in the spotlight

      When this years Tour kicks off with the Grand Départ in Brest on June 26, the visibility of Continental agricultural tires will accompany the tour across the fields of France, with the motto “La Passion de la Terre.” The agricultural tires will be integrated on the layout of the Continental caravan that will cover all the stages. On stages one, two and three, large banners and tractors will also draw attention to the Continental agricultural portfolio on farmland along the route. An animated LED banner will greet cyclists at selected stage destinations and short advertising clips will accompany the conclusion of the tour along the Champs Elysée in Paris.

      Continental and the long experience of agricultural tires

      Agricultural tires have to be all-rounders. Continentals extensive tire portfolio offers farmers robust partners that deliver maximum performance on different soils, under various loads and at diverse speeds. The first Continental agricultural tire was launched back in 1928. Based on its many years of experience, Continental continuously invests in innovations in order to be able to respond ideally to customer needs.

      Available documents

      Cookie Policy

      We use cookies to provide you with the best experience on our website. Click on "Accept all" to allow all cookies or "Change cookie settings" to decide individually.

      Note: If you consent to the use of performance cookies, you also consent to the transfer of your personal data to insecure third countries (e.g. to the USA). These insecure third countries do not provide a level of data protection comparable to EU standards. In the case of certain third party providers, such as Google and Mouseflow, no other guarantees are offered to compensate for this deficit. There is therefore a risk that the transmission of your personal data may result in state authorities accessing your personal data without you having effective legal protection options.

      For more information on performance technologies and the transfer of data to third countries, please refer to the privacy policy.

      By clicking the "Accept all" button, you explicitly consent to this. Consent can be revoked at any time by changing the cookie settings. The further processing of data already collected before revocation by the third-party provider cannot be excluded.

      A cookie is a small data file that is stored on your device. We use cookies to provide basic and convenience functionalities, measure website performance and analyze user behavior on the website. 

      Required cookies are always activated because they are indispensable for the operation of the website and to store your cookie consent. Functional and performance cookies are optional. All optional cookies are deactivated by default.

      You can change your cookie settings at any time by visiting our Cookie Policy or by clearing the cache in your browser. 

      Show more Show less
      Required cookies Required

      These cookies are required to provide you with key functions.

      Functional cookies

      These cookies are used to provide certain functionalities to you.

      Performance cookies

      These cookies are used to measure website performance and user behavior. All collected data are analyzed anonymously.