Continental unveils Collector’s Edition Grand Prix 5000 S TR in collaboration with Tadej Pogačar
- Continental partners with multiple World Champion and Tour de France winner Tadej Pogačar to launch a Collector's Edition Grand Prix 5000 S TR.
- The special edition tire champions Continental’s ‘Share the Road’ campaign, featuring "Pogi", a character created to promote road safety and mutual respect.
- Each package includes a tire with custom Pogačar labels and an exclusive "Pogi" collectible.
Hanover, Germany, October 20, 2026: Continental has announced a special Collector’s Edition of its benchmark road tire, the Grand Prix 5000 S TR, created in collaboration with multiple World Champion and Tour de France winner Tadej Pogačar.
As part of the "Share the Road" campaign, the partnership pairs performance with a core mission: promoting road safety, mutual respect, and harmonious coexistence for everyone on the road.
Central to the initiative is "Pogi," a character co-created by Continental and Tadej Pogačar. Featured in a series of animated stories, Pogi highlights the essential message that "the roads belong to everyone". Bringing the character to life off-screen, each limited-edition tire package comes complete with a physical "Pogi" collectible.
Hannah Ferle, Road Product Manager, Continental Tires, said: “The trust placed in us by world-class athletes like Tadej is both an honor and an incentive. With the Grand Prix 5000 S TR Pogačar Edition, we wanted to bring together our race-proven road performance with a meaningful initiative. Every tire is crafted with precision to deliver the optimal balance of speed, grip, and reliability, while celebrating our shared commitment to making roads safer for every rider.”
The special edition 30-622 tire features custom Pogačar labelling, with a dedicated Pogi logo and hundreds of micro Tadej Pogačar logos subtly integrated into the Grand Prix 5000 S TR lettering. This sits alongside Continental's benchmark technologies, including the BlackChili Compound, Vectran Breaker, Active Comfort Technology, and Lazer Grip. The unique tire is designed for cycling enthusiasts and collectors alike.
To learn more about the Grand Prix 5000 S TR Pogačar Edition and its role in Continental’s ‘Share the Road’ campaign, watch the animated video here.
Key features
- Weight: 300g
- Dimensions: 30-622
- Color: Black/Black with custom labels
- Technology: BlackChili Compound, Vectran Breaker, Active Comfort Technology, Lazer Grip
- Tubeless Ready
- Hookless rim compatible
- Includes: Exclusive "Pogi" collectible [Not a toy]
Kelsey Rollet
Bicycle Tires
Head of Marketing Communications
Bicycle Tires, Specialty Tires
Continental Tires