Continental expands European Roadshow across Europe through 2027
- Extended rollout strengthens long-term presence across European transport markets
- Integrated focus on tire technologies, trailer applications and digital services
- Showtruck enables direct dialogue on cost efficiency and operational performance
Hanover, Germany, July 7, 2026. Continental is expanding its European Roadshow into a long-term customer engagement platform that will travel across Europe through 2027, bringing its latest commercial vehicle tire technologies, trailer solutions and digital services directly to fleet customers. Following initial stops in the Czech Republic and Denmark, the tour will continue with upcoming visits to Norway and Finland before reaching additional destinations across the continent.
Customer-focused engagement
The expanded programme reflects Continental's strategy of strengthening customer relationships through direct engagement while addressing key fleet priorities such as total cost of ownership, operational efficiency and digitalization. "Fleet operators are under increasing pressure to improve efficiency, control operating costs and meet evolving industry requirements," said Ivonne Bierwirth, Head of Marketing Communications EMEA at Continental. „The Roadshow allows us to engage directly with customers and demonstrate how our tire technologies, digital solutions and expertise can help them address these challenges in their daily operations."
Mobile expertise on the road
The Showtruck serves as a mobile consultation and demonstration platform, enabling fleet customers to experience Continental's commercial vehicle portfolio directly in their local markets. Visitors are guided through themed stations that connect product innovations with practical fleet applications and everyday operational challenges.
Generation 5 portfolio in focus
A central focus of the Roadshow is Continental's Generation 5 commercial vehicle tire portfolio, designed to support improved mileage, rolling resistance and durability. In the trailer segment, visitors can explore the Conti Hybrid HT 5 and Conti Eco HT 5, while also gaining an early look at the upcoming Conti Efficient Pro HT 5.
Digital solutions for fleets
The Roadshow also showcases ContiConnect, Continental's digital tire monitoring solution. By providing real-time tire data and actionable insights, the system supports predictive maintenance, enhances operational transparency and can help fleets reduce downtime and optimize maintenance planning.
Rollout continues through 2027
The European Roadshow will continue across Europe through 2027, covering thousands of kilometers and engaging directly with fleet operators, logistics companies, dealers and industry partners across the region. By combining products, digital services and technical expertise in one mobile platform, Continental reinforces its commitment to supporting customers with efficient and digitally connected transport solutions. Additional tour dates and local activities will be announced during the rollout.
Annette Rojas
Business Area Replacement Tires EMEA
Spokesperson Commercial Vehicle Tires
Continental Tires