Go directly to
      Press Release
      January 13, 2021

      Outstanding Innovation: Continental Receives Three Awards at CES Technology Trade Show

      • Three high-tech solutions from Continental receive Innovation Awards at CES 2021
      • Company’s software expertise showcased by new long-range radar, among other developments
      • CES a key trade show for mobility technologies – even during the coronavirus pandemic

      Hanover, January 13, 2021. A jury at the world’s largest technology trade show, CES, has honored three high-tech solutions from Continental with CES 2021 Innovation Awards. The transparent trailer function, the ARS 540 premium long-range radar sensor and the Ac2ated Sound speakerless sound system, developed in cooperation with Sennheiser, were praised as outstanding. Once again, this demonstrates the innovative prowess of the Hanover-based technology company. “Awards such as these motivate us to keep looking for new solutions to make the mobility of the future even safer, more connected, more efficient and more sustainable,” says Samir Salman, CEO of Automotive Technologies, Continental North America.

      Focus this year on technologies for automated driving

      Due to the pandemic, CES is being held digitally for the first time this year. The trade show for consumer electronics has been taking place since 1967, and in 2008 a separate hall for automotive companies was set up. Since then, the technology trade show has developed into one of the mobility industry’s most eagerly anticipated events, where major innovations are presented every year. At this year’s CES, Continental is focusing in particular on its sensor and software expertise, which form the backbone of any autonomous mobility system.

      In total, eight Continental innovations have been honored with CES Innovation Awards to date. This year it is the transparent trailer function, which makes it possible to look through a trailer virtually while driving, thereby increasing safety when maneuvering. The next innovation to be awarded is the first production-ready 4D imaging long-range radar sensor ARS 540, which offers even more precision in object detection up to 300 meters – an essential prerequisite for automated driving. Finally, there is the Ac2ated sound system developed in collaboration with Sennheiser, in which conventional loudspeakers are replaced by actuators that cause the surfaces in the vehicle interior to vibrate. This saves installation space and weight and ensures exceptional sound.

      Available documents

      Cookie Policy

      We use cookies to provide you with the best experience on our website. Click on "Accept all" to allow all cookies or "Change cookie settings" to decide individually.

      Note: If you consent to the use of performance cookies, you also consent to the transfer of your personal data to insecure third countries (e.g. to the USA). These insecure third countries do not provide a level of data protection comparable to EU standards. In the case of certain third party providers, such as Google and Mouseflow, no other guarantees are offered to compensate for this deficit. There is therefore a risk that the transmission of your personal data may result in state authorities accessing your personal data without you having effective legal protection options.

      For more information on performance technologies and the transfer of data to third countries, please refer to the privacy policy.

      By clicking the "Accept all" button, you explicitly consent to this. Consent can be revoked at any time by changing the cookie settings. The further processing of data already collected before revocation by the third-party provider cannot be excluded.

      A cookie is a small data file that is stored on your device. We use cookies to provide basic and convenience functionalities, measure website performance and analyze user behavior on the website. 

      Required cookies are always activated because they are indispensable for the operation of the website and to store your cookie consent. Functional and performance cookies are optional. All optional cookies are deactivated by default.

      You can change your cookie settings at any time by visiting our Cookie Policy or by clearing the cache in your browser. 

      Show more Show less
      Required cookies Required

      These cookies are required to provide you with key functions.

      Functional cookies

      These cookies are used to provide certain functionalities to you.

      Performance cookies

      These cookies are used to measure website performance and user behavior. All collected data are analyzed anonymously.