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      划清私人与商务领域之间的界线

      要清楚你何时要以大陆集团员工的身份行事,何时要以个人名义行事,你应该确保外人能够立即分清这两者的区别。只有官方的企业传播人员才能以大陆集团的名义发布信息。

      个人只能在工作时间之外且只能在私人设备上使用互联网。

       

      关于匹配你的角色与行为的9项建议:

      1.  不可在私人设备上保存与工作相关的数据
      2. 禁止将私人智能手机连接到大陆集团的计算机。例如,如果你想使用自己手机上的照片,请将其发送到自己的电子邮箱。 
      3. 如果你的评论涉及与大陆集团有关的话题,请明确以个人身份阐明自己的观点。这可以确保你发布的内容得到言论自由权利的保护(这种保护有限制范围,它不包括侮辱性的言论等内容),确保你的观点不会被误解为大陆集团的官方意见。在自己的个人账号中添加“此处仅代表我个人观点”这句话有助于避免他人产生误解。
      4. 与保密相比,Facebook等社交网络对用户参与更感兴趣,商务网络(比如LinkedIn)则优先考虑拓展职场人际网络。你最好在两个不同的平台中分清自己的商务与个人角色,与自身生活相关的个人照片和状况更新,最好只发布在个人平台上,商务信息如联系方式等,最好只发布在LinkedIn和Xing等平台上。
      5. 如果你选择在社交网络上创建与大陆集团相关的群组,并且你并不是在自己的工作职责范围内执行这种操作(例如创建拼车群),请确保以个人身份执行,并且要注意不允许使用大陆集团(或者Conti)作为该群组或页面的名称。此外,请联系社交媒体通讯顾问了解详情。永远不要在任何社交网络创建大陆集团资料/粉丝页面。此外,请联系社交媒体通讯顾问或当地企业传播人员了解详情。
      6. 当你的知识能够帮助他人充实讨论内容或纠正错误的印象时,请自由地分享你的观点!不过,维基百科是个例外,当某人亲自参与某个词条并试图修改时,这就会让人产生不信任的心理。我们建议你在讨论时先发布具有争议的观点,而不是直接修改词条。
      7. 关于大陆集团的官方信息只能由大陆集团的企业传播人员,即授权用户(管理大陆集团官方社交媒体账号的同事)发布。在官方账号分享相关内容之后,欢迎你随时分享传播。
      8. 如果你收到博主、记者、客户或潜在求职者的询问,请将其传达给企业传播人员。如果他们在你的办公场所接触你,也要告知企业传播人员。
      9. 在涉及股票价格、商业数据、利润率或定价政策的信息时,你只能在该信息已经公开的情况下分享其内容。分享这些内容时要遵守相关法律规定(例如,禁止内部交易)。


      如有疑问,请联系​​​​​​​people@conti.de 

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