© Continental AG

Continental Engineering Services Is Developing a Special Head-Up Display for Sports Cars

  • New technology for head-up displays is particularly suitable for vehicles with limited installation space
  • Outstanding display quality and reliable visualization despite compact design
  • Head-up displays are a key technology in human-machine communication as they enhance safety and comfort​​​​​​​

Frankfurt, June 17, 2019. Technology company Continental has developed the first ultra-compact, high-performance head-up display (HUD) in a project spearheaded by its own development and production service provider, Continental Engineering Services. The head-up display is particularly suitable for integration into cockpits with limited installation space, such as in sports cars. It allows for reliable visualization of information in the driver’s field of vision, which makes it intuitive and safe to use, even for this vehicle class. This is especially important because driving functions are increasingly being transferred from drivers to vehicles, including in sports cars, as we move toward automated driving. This enhances safety and comfort when driving in traffic jams, for instance, when the momentum and agility of a sports car is not utilized.

The compact head-up display is particularly suitable for vehicles with limited installation space such as sports cars. © Continental AG

What has long been a standard feature in luxury series vehicles has so far been difficult to achieve in vehicles with special space requirements, such as sports cars. By optimizing the virtual image size visible to the driver in the windshield and modifying the projection distance, the developers at Continental Engineering Services have succeeded in significantly reducing the space taken up by the HUD. “Our compact head-up display allows highly accurate visualization of information on a projection area that is slightly smaller than in standard vehicles”, explained Dr. Christian Trapp, senior manager of head-up displays at Continental Engineering Services. “With the smaller outward field of vision, our new development is in line with the vehicle concepts of most manufacturers.”

Half the installation volume with the same display quality and a slightly smaller screen. © Continental AG

With a HUD, drivers receive all relevant information directly in their field of vision – where and when it is needed. While the drivers’ eyes remain focused on the road, all-important information, such as warning messages and speed limits, can always be read. With its HUD portfolio, Continental provides one of the key technologies for holistic human-machine interaction, and enables safe and comfortable communication between people, vehicles and their surroundings.


Alena Liebram

Alena Liebram External Communications Vehicle Networking and Information Phone: +49 6196 87 -2521 E-mail: