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Continental is a leading tire manufacturer and industry specialist that develops and produces sustainable, safe and convenient solutions for automotive manufacturers as well as industrial and end customers worldwide.
Chapter 8 Continental as a global company. The long road towards internationalization Continental’s export focus and international orientation have progressed successfully from its earliest times, as was...
As a rubber specialist, Continental has developed central components for agricultural machinery and works together with the world’s leading manufacturers
Chapter 7 From Local Trademark to Global Brand – Brand and Marketing in Continental’s History A symbol can be found everywhere at Continental – on the products, the employee magazine, advertising brochures...
