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Continental is a leading tire manufacturer and industry specialist that develops and produces sustainable, safe and convenient solutions for automotive manufacturers as well as industrial and end customers worldwide.
Chapter 7 From Local Trademark to Global Brand – Brand and Marketing in Continental’s History A symbol can be found everywhere at Continental – on the products, the employee magazine, advertising brochures...
Joint development for next generation Electronic Horizon, Automated Driving and new Intelligent Transportation Systems based on high precision map technology
