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Continental is a leading tire manufacturer and industry specialist that develops and produces sustainable, safe and convenient solutions for automotive manufacturers as well as industrial and end customers worldwide.
Chapter 1 Transformation is the key to success Continental now has 150 eventful years behind it. During this time, the company has always faced major challenges and continually reinvented itself. Such...
Looking back at your own history is often painful; it is nevertheless essential. This applies all the more when it comes to shedding light on what counts as one of the darkest periods in history, the...
Chapter 5 The Continental Tire: the Continuous Reinvention of a High-Tech Product What many people who know Continental today don’t know: our product portfolio began not with rubber tires, but with...
Chapter 9 Revolutionary Visions of the Future vs. Cautious Planning: Continental and its Orientation through Time “Continental as a global company for processing rubber” – this vision already set the...
