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Change is in the air and it’s good for the atmosphere The automotive industry is facing a paradigm shift. Christoph Herrmann is professor for Sustainable Manufacturing and Cycle Engineering at the...
Chapter 7 From Local Trademark to Global Brand – Brand and Marketing in Continental’s History A symbol can be found everywhere at Continental – on the products, the employee magazine, advertising brochures...
Continental is going on the offensive with respect to the central theme of the sustainability of humankind, and has set itself some ambitious goals in this respect. Four focus areas are at the heart of the action.
Continental is going on the offensive with respect to the central theme of the sustainability of humankind, and has set itself some ambitious goals in this respect. Melting ice caps, flooding,...
