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Continental is a leading tire manufacturer and industry specialist that develops and produces sustainable, safe and convenient solutions for automotive manufacturers as well as industrial and end customers worldwide.
Over the past 150 years, strong personalities have steered the course of Continental’s history and thereby contributed significantly to the company’s success.
Chapter 7 From Local Trademark to Global Brand – Brand and Marketing in Continental’s History A symbol can be found everywhere at Continental – on the products, the employee magazine, advertising brochures...
Continental has presented the fifth-generation Conti Eco tire line for freight transportation. The new product is geared squarely to the needs of customers in the transport sector and a dynamic regulatory environment, which means it also meets all the requirements of the EU Taxonomy for fleets. The completely newly developed truck tires from Continental allow haulage companies to significantly reduce their fuel consumption and CO2 emissions in both regional and long-distance operations, and to cut costs.
