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      July 15, 2021

      New Management for Continental’s Brussels Political Office

      • Fadie Al-Masri to head Brussels political office from August 1, 2021
      • Desmond A. Collins to retire on July 31, 2021
      • The political office represents Continental’s interests in its dialog with EU offices, regulatory authorities, government agencies and associations
      • Dr. Felix Gress, head of Group Communications and Public Affairs: “Continental’s innovations are essential for clean, safe and connected mobility and for achieving the EU’s Green Deal targets.”


      Hanover/Brussels, July 15, 2021. From August 1, 2021, the Brussels political office of technology company Continental will be under new management in the person of Fadie Al-Masri (41). Al-Masri will succeed Desmond A. Collins (65), who is retiring at the end of July after nine years in the job. The tasks of Continental’s Brussels office include maintaining dialog with political and regulatory EU offices, government agencies and associations in the European capital, as well as representing the interests of the DAX company with its two group sectors Automotive Technologies and Rubber Technologies.

      “We would like to thank Des Collins for his excellent support during the establishment of our Brussels office, which we opened with him in 2012, and for developing our political relations there. We wish him all the very best and good health for the future. At the same time, we are pleased to have Fadie Al-Masri as our representative there to continue and expand our dialog with the EU institutions. A trusting and transparent dialog with policymakers and the administration is an important key to sustainability in technology and regulation,” said Dr. Felix Gress, head of Group Communications and Public Affairs at Continental. He added, “We’re focusing all our efforts on innovations from Continental for clean, safe and connected mobility, because these are essential for achieving the targets specified in the EU’s Green Deal.”

      Al-Masri has been employed at Continental since 2014. After completing his degree in communications management, he started off in Continental’s Tires business area as the head of car tire sales for a region in Germany, while also supporting the establishment of a market strategy for the Middle East. In early 2020, he moved to Continental’s Brussels political office.

      His predecessor Collins was the head of European communications for a Japanese tire manufacturer before he joined Continental. Prior to that, he assumed various management positions in sales and marketing for technical equipment suppliers and tire manufacturers over a 30 year period.

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