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Interview April 2022 „We are currently laying solid foundations“ Dr. Steffen Schwartz-Höfler is head of Group Sustainability at Continental. In an interview, he shared how far Continental has come in terms...
The recycling model commonly used today is important, but is only a first step in the right direction. Because pure recycling can often be applied only in limited repetition cycles without causing a loss of quality in the material, it still falls short of being sustainable in the long term. That is why we at Continental are going one step further and focusing on circular economy.
Continental pursues a holistic approach to make the complex and fragmented supply chains for natural rubber more sustainable: The latest digital technologies, local involvement in the cultivation of rubber, and close cooperation with strong partners are aimed at creating more transparency along the entire value chain.
Chronological overview from the birth of the modern understanding of sustainability in 1987 to the objectives in Continental's Sustainability Roadmap to 2050.
