At Continental, the “Corporate Quality and Environment” department, which reports directly to the Chief Executive Officer, is responsible for environmental protection. It is there that the corporation's strategic specifications for environmental protection are developed and issued to the divisions. In some regions, the local environmental managers simultaneously have authority over environmental protection matters on a regional basis.
With its lean organization, Continental is able to communicate its strategic goals directly, and to implement them efficiently. At the same time, the divisional structure of the environmental protection function ensures the necessary freedom for specific ecological requirements within the corporation’s various fields of activity.