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Tonality

Tonality

Tone and Content: Communicating Responsibly

Whatever you post in social media might find a wider audience than you expect. That is why it is so important to always think twice about the possible consequences of your posts. In general, you should maintain the same courteous tone that you would in a personal discussion.

This procedure could serve as a general rule: Before publishing something imagine reading it out loud to your kids or parents at dinner. Would you blush? Then don't post it.

6 Things to Consider on Maintaining the Right Tone:

  1. Rumors, gossip and abusive comments can do great harm. By being copied and forwarded, they can reach an audience for which they were never intended. Please observe clear boundaries in order to protect yourself and others from harm.
  2. The anonymity of posting should not tempt us to abandon civility in communication. Treat others in a respectful way, as you expect to be treated as well.
  3. Keep your posts factual and withdraw from the discussion if it becomes offensive or goes off-topic. Even when you feel strongly about a discussion topic or obliged to add a new perspective, attempting to force your opinion on others is almost always a bad idea.
  4. It is never acceptable to post insulting and untrue remarks about Continental’s competitors or their products. The same obviously applies for customers, colleagues, or Continental itself.
  5. For Business Travelers: Be aware that any offensive, religious or political statement in your Social Media profiles can lead to state repression in certain countries. 
  6. If you want to report any violations of our Social Code or the Code of Conduct you can raise concerns in good faith, in confidence and without fear of reprisal through the Compliance and Anti-Corruption Hotline. Continental takes every report seriously. We will protect the identity of individuals who want to remain anonymous at all times. All submissions will be addressed. 

When in doubt, just ask!  > people@conti.de