We understand diversity as meaning variety among people with regard to aspects such as their ethnic and social origins and their religion, gender, and age.
Our value creation tree is an invaluable signpost in times of constant change: a growing tree that symbolizes the course that sustainable value creation takes at Continental.
The roots: Our four values
Our roots bind together all Continental employees around the globe. They fuel the way employees act. Our roots are our four corporate values: Trust, Passion To Win, Freedom To Act and For One Another.
The four core initiatives – Quality First, CBS, Balance of Cooperation and Cultural Development – promote these four values as the basis for our organization’s profitable growth. They allow us to drive forward and shape our growth in a systematic and lasting way.
Regardless of who works in what position at Continental, what unit they belong to and what brand we support – together, we all make up Continental’s values alliance for top value creation.
The trunk: Our value creation streams
The trunk is made up of our three value creation streams: innovation, productivity and profitable growth. They connect the roots of the tree to the crown.
Innovation turns the best ideas into marketable products, systems, functions and solutions, in turn developing our reputation as a pioneering technology leader. This gives rise to new business models.
Productivity helps us to implement our innovations efficiently and effectively. We apply an appropriate amount of effort to produce the best results, impressing our customers in the process.
We respond quickly and flexibly to constantly changing requirements and customer preferences to secure profitable growth.
The crown: Our seven strategic dimensions
Just like a healthy tree is constantly growing stronger boughs and sprouting new branches, we too grow from our successes and our value creation. We have a clearly laid plan for this value creation.
We use cookies to provide you with the best experience on our website. Click on "Accept all" to allow all cookies or "Change cookie settings" to decide individually.
A cookie is a small data file that is stored on your device. We use cookies to provide basic and convenience functionalities, measure website performance and analyze user behavior on the website.
Required cookies are always activated because they are indispensable for the operation of the website and to store your cookie consent. Functional and performance cookies are optional. All optional cookies are deactivated by default.
You can change your cookie settings at any time by visiting our Cookie Policy or by clearing the cache in your browser. Required cookies will be automatically cleared 30 days after your visit.
