Our value creation tree is an invaluable signpost in times of constant change: a growing tree that symbolizes the course that sustainable value creation takes at Continental.
Just like a healthy tree is constantly growing stronger boughs and sprouting new branches, we too grow from our successes and our value creation. We have a clearly laid plan for this value creation. Our development entails seven strategic dimensions.
The trunk is made up of our three value creation streams: innovation, productivity and profitable growth. They connect the roots of the tree to the crown.
Innovation turns the best ideas into marketable products, systems, functions and solutions, in turn developing our reputation as a pioneering technology leader. This gives rise to new business models.
Productivity helps us to implement our innovations efficiently and effectively. We apply an appropriate amount of effort to produce the best results, impressing our customers in the process.
We respond quickly and flexibly to constantly changing requirements and customer preferences to secure profitable growth.