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      Continental Near-field Projection: Striving to reduce traffic accidents resulting in injury

      • One-box solution for dynamic ground projections near vehicles
      • Power supply, GPU and optical components fit in a box measuring 5 x 5 x 5 cm


      In 2022, there were well over 50,000 accidents with personal injury in Germany caused by vehicles that turned, reversed or backed up improperly. Maneuvering in and out of parking spaces is another cause. To increase driving safety, Continental relies on the use of near-field projections, among other things.

      Warnings, vehicle dimensions or changes in direction in the area around a vehicle are projected onto the ground using a novel micro-LED-based system. Vulnerable road users, such as pedestrians, cyclists, but also other drivers, can thus recognize in time in which direction the vehicle is about to move. Continental's system impresses with a simple optical solution: the projector combines power supply, GPU and optical components in a compact cube measuring only five centimeters on a side. The resolution of 16,000 pixels enables the projection of any warnings and symbols. Thanks to low latency times, the projection is visible around the vehicle with almost no time delay.


      Safety is only one aspect of Continental's near-field projection. Via individually illuminated entry areas or dynamic welcome messages when opening the doors, a special customer experience begins even before driving off. With an individualized projection, the vehicle can prominently express the personality of its owner.

      Available documents


      Christopher Schrecke

      Head of Communications

      Continental Automotive