Be sure to be aware of when you are acting as a Continental employee and when you are acting as a private individual. You should also make sure that this difference is immediately apparent to outsiders. Only official communicators are allowed to publish in the name of Continental.
Personal use of the internet should take place only outside working hours and only on private devices.
- Work-related data may not be stored on private devices.
- Never connect your private smartphone to your Continental computer. If you, for example, would like to use a picture from your phone please send it as an e-mail to yourself.
- The private use of your Continental e-mail address is not allowed.
- Do not make your Continental e-mail address public in any social network.
- The private use of the internet (also on your business laptop and smartphone) is allowed to a minor extent during your breaks and outside the regular working hours. Read the Codex for more details. [link will follow soon]
- The visit of websites which have inadequate or criminal content is strictly forbidden. Insecure websites are blocked by the system. On your business smartphone a list of apps is prohibited for the same reason, e. g. Instashare or Evernote.
- If your comments touch topics relating to Continental, please clearly identify your opinion as a personal one. This ensures that your post will be protected by the right to freedom of expression (within certain limits – e. g. excluding offensive language like insulting comments etc.), and your opinion will not be misunderstood to be the official opinion of Continental. Adding the line “Views expressed here are my own” within your profile helps avoiding any misunderstanding.
- Social networks like Facebook are generally more interested in user participation than in maintaining confidentiality. Business networks (like LinkedIn) place professional networking as their priority. You should ideally keep your business and personal roles separated between two different networks. Personal photos and status updates concerning your personal life should be posted only in personal networks, while business contacts are best maintained using services like LinkedIn and Xing.
- Should you choose to create groups relating to Continental on social networks and you do so outside your professional responsibilities (e. g. for car-pooling), please identify them clearly as personal and note that it is not allowed to use Continental (or Conti) as part of the group’s or page’s name. In addition, please contact a Social Media Communications consultant or a local communicator. Never create a Continental profile/ fan page in any social network.
- When your knowledge could help others, serve to enrich a discussion or correct a false impression, please feel free to share it! In the special case of Wikipedia, however, there is (justified) mistrust when someone personally involved in an issue attempts to change an entry. We recommend that you post controversial points for discussion first rather than changing the entry directly.
- Official information on Continental should be provided only by Continental’s Communicators, i. e. Delegated Users (colleagues taking care of Continental’s official Social Media profiles). Once a piece of content is shared on an official profile, you are welcome to share it.
- If you receive inquiries from bloggers or journalists please pass them on to a press colleague, also if they approach you in front of one of our locations for example. If you receive questions from clients or potential candidates please pass them on to a Communicator.
- When it comes to information on stock prices, business figures, profit margins or pricing policy you should only share this information if it is already accessible to the public. Such sharing has to be in line with applicable law (e. g. no insider trading).
When in doubt, just ask! > firstname.lastname@example.org