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      Our Smart Farming.
      For your harvest of tomorrow.

      Continental at Agritechnica 2023

      Future-proof technologies for future-proof agriculture. Efficiency and sustainability are the keys to success when it comes to meeting the challenges of tomorrow. For this reason, we at Continental have made it our mission to support agriculture with state-of-the-art products and technologies. At Agritechnica 2023, we have showcased our expertise under the motto “Our Smart Farming. For your harvest of tomorrow.” 

      • Material-driven solutions: Resilience and flexibility of materials play a crucial role in agriculture. Material combinations comprising elastomers, metal and thermoplastics for hoses, damping elements or drive belts increase productivity, durability and yield.
      • E/E architecture and telematics: The technological advancement of agricultural machinery requires complex E/E architectures. Continental is quickly bringing the latest technologies to agricultural machinery.
      • Operating comfort: Multifunctional terminals and displays, agricultural tires with comfortable ride feel, transmission bushings that reduce vibration and noise, robust cab interior surfaces. We make everyday life in agriculture more comfortable.
      • Intelligent and sustainable solutions: As a development partner for the electrification of agricultural machinery, we develop solutions that focus on the environment with products made from sustainable materials and with soil-friendly tires.
      • Robotics: Mobile robots and artificial intelligence are entering the agricultural industry. We will be showing our autonomous mobile robot concept that can be used in a modular way, leading to more precise use of resources and reduced workload.
      Smart farming is only possible on the basis of a high degree of digitalization. We are convinced that in this decade we will see digitalization in all regions of the world, as well as a leap towards seamless digital processes, automation of mobile machines and sustainability. These developments will only be possible if the agriculture industry finds a way to integrate technology that is already applied in other industries. Continental is in a unique position to support this evolution.
      Mario Branco
      Head of Off-Highway at Continental

      Press Conference

      At Agritechnica 2023, Continental has presented its broad product and service portfolio for the agricultural sector, demonstrating how innovative technology solutions support both farmers and manufacturers in overcoming the challenges of the future. During the first day’s press conference, Executive Board members Christian Kötz and Philip Nelles pointed out the importance of the agricultural business as a strategic, fast-growing segment.

      The key topics and highlights presented include intelligent and sustainable product solutions such as the new, herbicide-free weed control system for high-precision agriculture, material-oriented solutions, AI-based systems, sensors and tire technologies – for more sustainability, safety and efficiency on the farm, in the greenhouse and on the field.

      Please click here for our media information

      Agritechnica Impressions

      Here we have compiled some impressions from the trade show for you.

      Contacts for the media

      Press contact for Specialty Tires

      Julia Reinhold

      Communications Manager Commercial Specialty Tires

      Specialty Tires

      Continental Tires

      Press contact for ContiTech

      Sébastien Bonset

      External Communications Manager


      Press contact for Smart Mobility

      Oliver Heil

      Media Spokesperson Smart Mobility

      Continental Automotive

      Press Releases

      Please find here our press releases on the Agritechnica 2023.