TechShow Around the World 2021

Smart Mobility, i.e. using intelligent information and communication technology in transport, traffic and mobile machines, will be a key factor for greater efficiency and safety – and, thus, for improving quality of life by reducing accidents, traffic congestion and emissions.

On September 8, 2021, you could attend our interactive, fully digital world premiere of our new summer tire,

In a world of increasing digitalization and connected mobility, modern cars are being equipped with more and more computers and their architecture is changing. The key motivation for changing to a new electronics architecture is the full connectivity of vehicles. Just as in smartphones, in the vehicle of the future, it will be standard to have the latest soft- and firmware and integrate new functions swiftly via over-the-air updates.

“Safety and Motion” is becoming a vital factor for the success of a vehicle and safety products are becoming dedicated elements in future server-based architectures. Safety is by no means a privilege for a few premium models but will be guaranteed for all vehicles.

Realizing the smartphone on wheels: Why and how vehicle electronics evolve to server-based architectures.

Virtual theme day on the topic of automated and autonomous mobility.

Industry 4.0 could be considered as the fourth industrial revolution. This revolution connects the production with modern information- and communication techniques and changes our work style in a way that steam engine, assembly line, electricity and the internet did before.

The vehicle also becomes part of the Internet of Things, and thus a smartphone on wheels.